How do Chinese choose names for restaurants?  Although they change over time most of them seem to consist of a limited combination of a few terms.  Thus, Golden, Silver, Jade, Imperial, Panda, China, Hong Kong might be combined with terms like Palace, Dragon, House, City, Wok.

One empirical study by Frank Shyong and David Chan based on close to 7,000 restaurant names gathered from several decades confirmed this impression as they found a high repetitiveness of Chinese restaurant names.

Why?  Th...

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